Are you looking for new ways to draw attention to your custom agate jewelry and make it stand out from the crowd at craft fairs? Here are a few tips and tricks you can use to do just that:
Hand-Cut Your Agate
Instead of purchasing your agate that has already been cut or sliced, consider purchasing agate geodes that are at least the size of a baseball and cutting them by hand. Doing so will result in custom cut pieces that can't be found elsewhere and are sure to add some extra personality to each piece of jewelry you create. You can use an electric tile cutter to slice your agate geodes thinly for a clean look. If you want to create a more natural look, wrap your geodes in wet towels and lightly tap them with a hammer until they crack apart. You can the use the various sized pieces to make necklaces, earrings, and rings that each has a unique shape.
Incorporate Branded Embellishments
Branding your jewelry is an excellent way to increase recognition among current and potential customers, build trust and credibility, improve perceived financial value, and generate some buzz about your custom agate jewelry. By making sure that your brand can be found on each piece of jewelry you make, people will be able to quickly tell your pieces apart from any other brands on the market, whether local or worldwide. You can brand your jewelry by adding small embellishments to each piece that feature your business name or logo.
Consider having your logo or name inscribed on small square pieces of tin or similar material of your choice and drill small holes in the corners. Then just string a branded square on the ends of your necklaces. When it comes to rings, have your company name inscribed in the interior of the band. You can also have custom backs made for your earrings that feature your company initials or a small logo.
Create a Catchy Call-to-Action
Including a call-to-action on your business signs that are displayed at craft fairs is an effective way to catch the attention of passersby and increase the chance that people will at least stop and take a look at what you're selling. Your call-to-action should be short and catchy so people can understand what you're asking them to do at a glance. For instance, you can add a short line such as 'Pass Through Our "Agate" to Experience Excellence' to intrigue potential customers and give them an idea of what to expect if they take the time to stop and check out your goods.
Introduce Happy Customers
Ask your customers to send you photos of themselves wearing their favorite pieces of jewelry that were purchased from you and feature the photos on a cork board at your craft fair stand. As customers stop in to shop, they can check out the board and get an idea of how different kinds of agate stones and colors look with various skin tones and body types. This will come in handy for those who are shopping for a friend or loved one, and will show people just how happy your customers are with the quality of your jewelry.
You can even feature customer reviews on the board for customers to read so they can gain some in-depth insight into how well received your jewelry is by your customers. By the time browsers leave your booth, they'll likely know much more about your jewelry than any others that are being featured at the craft fair.
Give Away Product Guides
To impress potential customers who are shopping at your stand, and to ensure current customers remain happy with the jewelry they buy, consider putting together basic product guides to give away with each purchase. The guides should tell customers how to care for and clean each agate piece that's featured in their jewelry for a long life of shine, as well as how to properly use the clasps and other accessories on the jewelry, so nothing ends up breaking prematurely. Just type your guidelines out on a word processor and include your company name or logo, then print and fold the instructions like brochures with your business information showing on the front.
These tips and tricks should make it easy to ensure that your custom agate jewelry stands out from the competition and draws in lots of attention. Check out companies like Crystals By Nature for more information on agate geodes.Share
16 August 2016
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